Organic Social Media Portfolio

With more than 13 years of experience in the field of marketing, I have developed a deep understanding of social media strategies and tactics. I have successfully managed numerous social media campaigns across various platforms such as Facebook, Instagram, Twitter, and LinkedIn, reaching and engaging with diverse audiences. My expertise lies in creating compelling content, analyzing data to optimize performance, and staying up-to-date with the latest trends in social media marketing. Through my strategic approach, I have consistently driven brand awareness, increased website traffic, and generated leads for my clients. My passion for social media marketing drives me to deliver results that exceed expectations, making me a valuable asset in today's digital landscape.

Byrna Case Study LinkedIn Story Carousel

Description: Part of the “Superiority of the Wire” campaign

My role included doing all of the strategy and messaging, project management, writing, and creative direction.

“SOTW” Instagram Content

Description: A part of the “Superiority of the Wire” campaign. Includes three stand alone posts and one carousel post.

My role: Strategy and messaging work, set campaign KPIs, project management, writing, creative direction.

PESO Social Selling Campaign

These social media posts were thoughtfully crafted for the sales team with the goal of generating interest across various platforms. Additionally, they were strategically published on PR Newswire's primary social media profiles in the United States, as well as in key regions such as APAC, UK, Canada, and the broader EMEA geos.

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Growth Marketing: A/B Testing and Conversion Rate Optimization

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