Writing Samples
My educational background includes both writing for a mass audience (journalism) and writing for impact and pleasure (creative nonfiction). My writing has won numerous awards both journalistically and creatively, and has appeared in publications including magazines, alternative weeklies, blogs, news websites, and more. As a marketer, this skill has been foundational, as all effective marketing centers on knowing the business’ audience and persuading them to take a desired action to address business KPIs.
E-books
Often a key staple in a prospecting campaign, quality e-books that demonstrate thought leadership, address audience pain points, and offer solutions aligned with business solutions are important lead-generating content assets. Below are samples from e-books I’ve written.
Blog Writing
Blogs are pivotal for driving organic traffic to a website, demonstrating thought leadership, and providing valuable content for your audience. Below is a small sample of blog posts I’ve written.
Frost Media Group
Frost Media Group is a local agency specializing in video production and digital services. As a marketing consultant, I was brought into projects when clients needed marketing strategy and retained for writing for both the agency itself and its clients.
Website SEO Writing
As websites are dependent on search engines like Google to drive organic traffic, knowing how to optimize content to rank in those search engines is critical. Content is written to strategically address top search engine queries based on desired searcher intent. Organic traffic is higher quality traffic than paid advertising traffic, with conversion rates up to 50% higher than other channels. And because this type of traffic is free, it’s very valuable to a business to drive growth. Below is a small sample from international cleaning service provider The Maids, and was part of an overarching strategy to improve website ranking and drive new business growth.
