Integrated Marketing, Demand Gen, B2B

Global Multichannel Flagship Campaign: “Emotive”

Campaign Description: This campaign highlights the everyday commitments, challenges, and celebrations of public relations work - while underscoring the emotional impact of having the right partner throughout that process. Throughout the campaign, the messaging acknowledges what it means to be a PR professional, the rigorous preparation necessary for success, and the pressure that comes with promoting high-visibility stories. During their journey, prospects are introduced to Cision’s core benefits that make it a market leader - around-the-clock customer support, the largest and most credible distribution network, and a 99.9% accuracy rate. Assets focused on providing a sense of security and assurance through partnering with Cision, and surfaced existing client testimonials and case studies.

Role: Campaign manager, strategist, creative direction, writer, sales team collaborator

Channels: Organic search, email, paid (paid search and paid social), organic social media, multichannel news release