Integrated Marketing, Demand Gen

Global Multichannel Campaign for Agency Vertical

Campaign Description: This campaign features PR Newswire’s solutions specific to enterprise and SMB agencies aimed at generating net new MQLs and SQLs (Tier 1 and Tier 2 leads), renewals, and upgrades.

Role: Strategy + execution, campaign manager, strategist, creative direction, writer

Channels: Organic search, email, social media, paid (paid search and paid social)

Below is a small sample of work from this campaign. Please click on the use case guide and the landing page to see both in their entirety.