Integrated Marketing, Demand Gen, B2B

Global Multichannel Flagship Campaign: “Superiority of the Wire”

Campaign Description: The highest-performing campaign in Cision history, “Superiority of the Wire” offers a four-chapter nurture flow - each highlighting one market differentiator supported by stats, testimonials, third-party award badges (G2 badges, for example), and other “proof” of market dominance. This is also the first always-on nurture campaign promoting the PR Newswire distribution solutions, as well as the first global marketing campaign launched in all global geos. The campaign performed so well in the first month, marketing leaders in other geos also launched it, and began looking to the US team as the team for high-quality campaigns. This campaign also was a catalyst for my promotion to Global Integrated Marketing Manager, a step up from my prior role as a US-only marketer. The campaign is still ongoing and is the top lead-generating campaign for net new T1 and T2 leads. The campaign consists of 15 emails, four ebooks, two case studies, a series of testimonial ads, one promotional bundle offer, and more. Below is just a small sample.

Role: Campaign manager, strategist, creative direction, writer, sales team collaborator

Channels: Organic search, email, paid (paid search and paid social), organic social media, multichannel news release